Cellphones poised to be main channel for TV, video
Mobile operators, broadcasters and content providers are looking at mobile TV as a vehicle to drive revenue and mobilize their brands. However, simply delivering TV content over the mobile device is not enough to drive adoption.
Alcatel-Lucent provided end to end interactive mobile TV solution to Optimus for Euro 2008 mobile TV coverage and live music concerts in Portugal
Paris, September 10, 2008 — Alcatel-Lucent (Euronext Paris and NYSE:ALU) today announce that it provided Optimus, the mobile operator owned by the Portuguese Sonaecom group, with two turnkey end-to-end interactive mobile TV solutions, which enabled Optimus to offer extensive mobile TV coverage of Euro 2008 --the UEFA European Football Championship series-- and live coverage of local concerts.
Filmmakers, advertisers rush to create content for cell phone screens
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